Logo & Brand Design.

An effective logo design project aims to create a mark for your brand that is appropriate, professional and unique.

This process requires understanding about you, your team, your audience, the competition, your product or service and where you want your brand to go.

We start by asking questions about all the above and formulating a top-level plan for your logo’s creative direction.

Before we even get to the design stage, we ensure we have answers to all the important questions that should influence the design of your logo.

Considered creative.

Personal preferences often come into play in logo design, especially for smaller businesses, so it’s crucial to keep your customers in mind at all times.

You may like bright pink as an option, but if you’re selling financial services and your market is mainly males aged 30+, pink is unlikely to be the best direction for the creative.

We see it as our job to guide you towards the most appropriate design for your market, not simple to facilitate what you want; this might sound like you won’t get what you ask for, but it’s more focussed than that – you will get what your market wants.

Branding.

If we are rolling the logo out across other marketing and promotional materials, this is the branding aspect of the project and will cover as many items as you require.

A logo itself means nothing; it’s simple an empty vessel that you fill up with the quality of your product or service, your customer service, your authenticity and uniqueness.

Logo design is often seen as the solution to making or breaking of a business.

• Get the logo right and we’ll see more customers than we can imagine: Wrong.
• Get the logo right and we have a professional and appropriate piece of equity that we can then build upon with every single other aspect of our business: Correct.

Sure, a professional Legal Firm with a logotype set in Comic Sans is rapidly due for a rebrand, but your logo is just the start of your branding; it’s not a silver bullet that makes everything else work.

The Nike [swoosh] that cost $30 and was designed by a Portland State University art student was probably worth that when she first showed it to them. At that point it had no equity at all. None of the guys commissioning it particularly liked it, they all wanted the Adidas three stripes and they thought that was a good logo.

Michael Bierut

How much is the Nike swoosh worth now? An estimated $26 billon (source).

The point here is that it’s what your logo represents that’s important, not merely what it looks like.

Is your logo appropriate for your audience?

A simple question, but one that often gets lost in the design stages of a logo; are we designing this for ourselves or our audience – the latter is better.

Does the logo look professional?

In the example above, we question the professionality of Comic Sans, but only in regard to the target market.

That font may look perfectly professional if used for a Pre-School, but not-so for a Legal Firm: your logo needs to look professional to the people who need to see it thus. No one else matters.

• Logo design – We design bespoke logos that are unique to your business, effectively representing your business
• Brand design – Across all channels, we can help you define and develop positioning, style, tone of voice, values and opportunities

We approach logos and branding as part of our full-service offering to clients like you that need everything designed in one studio – from your initial logo design through to its application to printed and digital materials.

Many businesses are taking advantage of easy-to-use apps like Canva to manage some creative work themselves.

We are now helping brands to develop on-brand Canva or Adobe Express Brand Kits and Templates for everything from simple artwork to slide decks and presentations.

We can take your logo into these apps and create a range of reusable templates for social media posts, decks and other templates so they are accessible and easy to use.