On Call Africa Logo.
Redesigning an established logo for an Africa-based charity.
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Challenge
On Call Africa is an established charity that was looking to rework their logo to better reflect the organisation and its work.
Approach
We worked with the charity and key stakeholders to completely rework the logo design whilst retaining some acknowledgement to the old, widely recognised branding.
Solution
The new logo design builds upon the previous design and retains elements for easy recall and transition to the new branding.
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Logo variations.
It’s essential that any logo design is flexible enough to work across a range of items and media. Our logo design projects always include a range of logo options.
This enables the logo to be used effectively in a range of applications and settings.
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Application.
We often apply the logo and branding design to a wide range of other elements including stationery, printed items and promotional materials.
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Style guides.
All our logo projects include application considerations for the logo moving forward. If the budget allows, we always suggest a basic style guide is created for the logo to outline its use.
For this project, we outlined basic logo usage guidelines for spacing and fonts.
Font usage.
Selecting an appropriate font to work with the logo is all part of the wider branding part of the project.
A font that’s accessible, legible and works well with the logo is crucial to maintain consistent branding across all marketing and promotional collateral.
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The old logo.
Like many charities, On Call Africa’s original logo was strong, but lacked some polish and needed refining.
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